How to Get Media Coverage

Great media coverage is possible. With the right planning, marketing strategy, and newsworthy messaging, your story can reach millions. To write a good press release, first create an attention-grabbing headline, followed by a sharp lead paragraph that states very quickly the who, what, where, when, and why of the press release. In the second or third paragraphs,Continue reading “How to Get Media Coverage”

How to Make Content Go Viral

To go “viral” means to share something over social media, on your website, or in the press, that gets shared beyond your normal reach. The best way to to have successful content that gets widely shared is to approach it with a spirit of selfless service, focusing not on what you can get, but on what youContinue reading “How to Make Content Go Viral”

How to Measure a Marketing Plan’s Success

Improve your content marketing plan so that you can be the most effective even with least resources. Marketing plan evaluations are essential because they provide you with unbiased results about what you are doing that is effective. Evaluations require thinking about what variables you want to measure that show what has been effective. The variablesContinue reading “How to Measure a Marketing Plan’s Success”

How to Create Video Content and Why

If you are a believer in the age-old saying, “a picture is worth a thousand words,” then you will definitely want to learn more about the ever-increasing online marketing tool of VLOGing (video blogging). Video blogs can build connections with your audience unlike any other online network. Thus, it is of increasing importance to learn toContinue reading “How to Create Video Content and Why”