To help you expand your impact during the holiday season, when social media activity is at its peak, we would like to share 5 ways to optimize your Facebook posts, all of which can be used to improve your other social media posts as well: 1. Share more than just a link. Have you ever [...]
Correctly marketing your website is important now more than ever! For your website is the holder of your content. It is a key place for people to land after they’ve seen a video, social media post, or blog. We’ve introduced the importance of making sure these mediums link back to the source by linking to [...]
Research can tell you what is most important to your target audience. There are things you can personally identify about your target audience, but marketing research can augment your observations with clear, unbiased information. Even a little research can help you learn something new about your audience. For example, the audience may deeply care about something that [...]
If you are a believer in the age-old saying, "a picture is worth a thousand words," then you will definitely want to learn more about the ever-increasing online marketing tool of VLOGing (video blogging). Video blogs can build connections with your audience unlike any other online network. Thus, it is of increasing importance to learn to [...]
An important part of any nonprofit’s marketing plan includes surveying the target audience. Surveys are an integral part of informed marketing research because they help you to get a well-rounded picture of your target audience and what they will or will not like about your marketing campaign. Surveys are a wonderful tool to measure your [...]
Over 135 pages of experience put into one place. Includes practice exercises to make the material come alive. For those who want to take their success to the next level.