How to Measure a Marketing Plan’s Success

Improve your content marketing plan so that you can be the most effective even with least resources. Marketing plan evaluations are essential because they provide you with unbiased results about what you are doing that is effective.

Evaluations require thinking about what variables you want to measure that show what has been effective. The variables you measure are called indicators. Tracking them over time will allow you to monitor your progress.Continue reading “How to Measure a Marketing Plan’s Success”

How to Create Video Content and Why

If you are a believer in the age-old saying, “a picture is worth a thousand words,” then you will definitely want to learn more about the ever-increasing online marketing tool of VLOGing (video blogging). Video blogs can build connections with your audience unlike any other online network. Thus, it is of increasing importance to learn to incorporate video blogging into your marketing.

Below are some statistics about the growing capabilities of VLOGs, and why you should start video blogging now:

  • 161 million viewers watched an average of 157 videos each
  • 82% of the total U.S. Internet audience views videos online
  • 10 hours of video was watched by the average online viewer
  • Billions of videos are viewed every month on YouTube
  • Facebook’s video section is predicted to become search engine friendly and surpass YouTube capabilities
  • The #2 search engine is still YouTube (Google is #1)

Continue reading “How to Create Video Content and Why”

Sample Marketing Research Survey Questions for Creating a Strong Message or Brand

An important part of any nonprofit’s marketing plan includes surveying the target audience. Surveys are an integral part of informed marketing research because they help you to get a well-rounded picture of your target audience and what they will or will not like about your marketing campaign. Surveys are a wonderful tool to measure your marketing plan outcomes over time and to directly obtain the thoughts and feelings of your target audience. Their view matters most. However, it is paramount to stay true to your own values and. It on the grounds of your core values that you must build a bridge that reaches out to your audience.

It is very important to take the time to speak directly with the people who are already supporting your cause or to speak to those who are likely to support your cause in the future. They are the one resource that will tell you exactly what they want to see on your communications, in your online social media, or on your website. You can determine their hopes, their core values, their needs, and their questions, and use the information to inform your marketing plan and content.Continue reading “Sample Marketing Research Survey Questions for Creating a Strong Message or Brand”

Yoga of Joy: Awakening the Warrior Within

Dive deep into what inspires you to discover your life purpose. When you live from the source of true inspiration, you are able to find true joy and lasting success. This book will also help those who are seeking guidance for finding their right next step.

Based on the inspiration of Paramhansa Yogananda, author of the bestselling spiritual classic, Autobiography of a Yogi.

$0.99 on Amazon Kindle

yoga of joy wellness for warriors kalamali book on how to be happy with teachings of Yogananda

Excerpts from Book

Prologue

There is no reason to continue going through life without inspiration—that which we are here to find within ourselves, and to share with mankind. 

“If your vocation does not satisfy your heart, it is not the right path for you. If you want to reach the abode of lasting peace and happiness, you should pursue whatever path your heart’s desire tells you to follow.”  

—Paramhansa Yogananda

Following this inspiration is a pathway to success. Feel what lays dormant inside of you, waiting to be shared; bursting with energy, enthusiasm, and joy!

We are here to grow with one another, to aspire to become a part of a greater reality, and to awaken to our infinite potential. We are here to learn lessons, to find purpose, to give meaning to life, and to expand our God-given higher natures.

Now is the time to begin an inspired life full of purpose and meaning.

And it is time to learn how to be successful in the highest sense, by rediscovering the boundless fountain of enthusiasm and joy for life that resides within.


“To be alive is to be on fire with purpose, to move forward with undaunted determination toward a goal. You must be enthusiastically active, make something of yourself, and give something worthwhile to the world.”

—Paramhansa Yogananda

Introduction

The purpose of this book is to help others tune into the inspiration and meaning in life that they are seeking. To learn how to be successful in the highest sense, by rediscovering the boundless fountain of enthusiasm and joy for life that resides within.

This book is a practical guide that can be used by anyone at anytime for finding or rejuvenating one’s life purpose for a happier, more fulfilling life.  By guiding you in the process of finding your source of inspiration in life, we will lead you to your purpose, and give you the beginning steps for making an inspiration manifest.

The book is filled with practical, science-based exercises to help you apply what you read, so that the book becomes your own experience. Your own insight will help to make the book more meaningful, and your participation will make it come alive. 

By doing the exercises, you will create an experience that will hasten your learning through direct experience. Furthermore, the benefits of the exercises are scientific. Why not at least test them in the laboratory of your own life, applied to your own aspirations to manifest your dreams? 

In this way, you allow the Divine to flow through you and write the next chapter of your life together. Your intuition will help guide you, and your willingness will bear fruit for applying what you learn in real time. 

The time for a new way of life is now. 

Introduction: What Is Inspiration?

“Life should be a source of continuous inspiration.”

—Paramhansa Yogananda

Before we begin Part 1 of this book, let us define inspiration and what it feels like to find inspiration from within.  

The root of the word inspiration (similar to respiration) means to draw in, as in to draw in the breath of life or conscious life force (spirito). Spirito or spirit, is all around you, waiting for you to open yourself to an all-pervading, joyful consciousness that can be a source of personal upliftment, or if you share your inspiration with many, a source of upliftment for others.

When you open yourself to this conscious life force, or Spirit, inspiration comes from a higher source, beyond personal limitations or desires. This is why great works that come from said inspiration, are remembered far beyond their time. The originality, the sense of joy they bring to all those who see such great works, are timeless. The best works throughout history, the most memorable teachings and people, come from those who tried to become pure channels for inspiration, for Spirit to flow through them. 

Drawing inspiration is an active process because we must participate by becoming an open channel for beautiful things to manifest. When you are ready to draw true inspiration, you must go within to a place where there is calmness, where outside noise and restlessness cannot drown out the melody of inspiration playing in your heart. In the stillness of our hearts, lies the answer to what we are here to give

The melody of inspiration you form will originate from your unique individual qualities, in their truest form at your center, within your soul. Yogananda said that our soul is like a wave in the ocean of Spirit, thus a bit of spirit (ocean) makes up each of us (the wave). Therefore each of us has access to the melody of Spirit that resides within our heart; all we have to do is tune into the individual expression of Spirit within each of us. No two souls are the same. No true sources of inspiration are without originality. 

When we move in the direction of sending our energies to fulfilling this higher nature’s natural expression, we begin to feel what is right for us in this life.

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Yoga of Marketing: Inspiration Over Information

This book is for those with big hearts, big visions, and a desire to share light the world. It is for those who want to take their success to the next level by honing in on the right message for the audience that will best respond to what you have to give to the world.

The book was created to give you exactly what you need, step-by-step, to manifest something beautiful and uplifting to others.

“This [book] is tremendous. I’m astounded. So much great information and so well-organized, clear and concise. The examples are very helpful (helps to alleviate that feeling of “how do we begin?” which can stop someone in their tracks).”  —Rose, Nonprofit fundraising, California

This book will show you how to:

Identify your inspiration and what you have to offer that is special; find and gain supporters who care most about what you have to give; become known as a credible and trustworthy source, product, or cause; apply simple marketing research techniques and track progress over time; and take your ideas to action with resolution, balance, and proper planning.

“This book is excellent! Your book is fabulous: clear, well-written, inspiring, helpful, encouraging. I’m still reading but I love it so far.” Joseph Selbie, Business Owner of Tristream, consultant to Logitech and Cisco.

Over 10 years of direct experience put into one place. Includes practice exercises to make the material come alive. Included free with any purchase of workshops or private consultations (email kalamali.joy@gmail.com for more).

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Excerpts and Overview

Preface

If we were to create a wheel that included as its spokes all facets of life, one might find within it education, the arts, leadership, business, spirituality, religion, community, home life, health, and medicine.

To help the whole wheel move forward in life, all of these spokes need to provide proper support. To do this, spiritual qualities need to be developed in one’s wheel—qualities that run harmoniously with “other wheels”—such as kindness, caring, generosity, calmness, and joyfulness, applied to all areas of life.

However, most of the world’s wheels are still trying to run solely on greed, power, self-interest, and restlessness. And many of the other wheels are falling behind, while still others try to grow bigger and stronger by getting ahead. Yet the whole system cannot progress if the wheels forget to be thoughtful and helpful to one another.

What we need now more than ever, are more individuals who know that by helping others succeed, they too, will be successful. People who know that by bringing happiness and harmony into their way of life—no matter what bumps in the road lay ahead—they will find that which they are seeking.

The inspiration for this book is Paramhansa Yogananda, author of one of the best-selling spiritual classics, Autobiography of a Yogi..

Yogananda came to the US in 1920 to share the ancient yoga teachings of India. His applications of these profound yet practical teachings to this current age of energy were far ahead of his time. He inspired successful leaders like Steve Jobs, George Harrison, Luther Burbank, and Henry Ford to seek these revolutionary ideals and apply them to their own lives. 

Yogananda came into my life in 2010 during a Christmas break from public health school in Boston. I came home to California to visit my family and my mental state was so worrisome to my father, that he handed me a copy of Autobiography of a Yogi. I carried the book with me across the country and began by simply reading a chapter before bed.

My life slowly began to transform as yoga and meditation became a twice-daily practice. A new and improved attitude allowed me to rediscover joy and gratitude. I stopped drinking and seeking outward experiences for my peace of mind. All of this was a direct result of the consciousness emanating from the book. 

On January 5, 2011 I walked into a karma yoga ashram program at Ananda Village in the Sierra Nevada foothills. I had been determined to find a yoga retreat to celebrate graduation, and came upon The Expanding Light Retreat—home to a spiritual community dedicated to Yogananda’s ideals of simple living and high thinking. From there, I was given the opportunity to apply all I had learned in communications to sharing Ananda with the world. 

Ten years have passed since I began serving in this way. Along the way, many lessons have been learned. Some marketing and some simply, learning to listen!

This book is based on the varying experiences of working with devotees who love and serve God and want to share the divine light with others. My hope is that what we have learned together can be shared now with the world of truth seekers and light workers who believe in universal upliftment. 

I hope that by sharing the wisdom of Yogananda, and his direct disciple Swami Kriyananda, my teacher, you too will be inspired to change your life and others’ for the better. 

Prologue

There is no reason to continue going through life without inspiration—that which we are here to find within ourselves, and to share with mankind. 

“If your vocation does not satisfy your heart, it is not the right path for you. If you want to reach the abode of lasting peace and happiness, you should pursue whatever path your heart’s desire tells you to follow.”  

—Paramhansa Yogananda

Following this inspiration is a pathway to success. Feel what lays dormant inside of you, waiting to be shared; bursting with energy, enthusiasm, and joy!

We are here to grow with one another, to aspire to become a part of a greater reality, and to awaken to our infinite potential. We are here to learn lessons, to find purpose, to give meaning to life, and to expand our God-given higher natures.

Now is the time to begin an inspired life full of purpose and meaning.

And it is time to learn how to be successful in the highest sense, by rediscovering the boundless fountain of enthusiasm and joy for life that resides within.


“To be alive is to be on fire with purpose, to move forward with undaunted determination toward a goal. You must be enthusiastically active, make something of yourself, and give something worthwhile to the world.”

—Paramhansa Yogananda

The purpose of this book is to help you tune into the inspiration and meaning of life that you are seeking, and learn how to effectively share it with the world. To become a channel for inspiration and light for truth seekers everywhere.

This requires a new approach to marketing (high-minded, inspirational marketing), and the study of how to cultivate the qualities of success in daily life—such that they translate to all the things that you do. 

This combination is important, for you could learn all the best marketing techniques in the world, but without the right attitude for success and proper daily habits, you may find it challenging to implement them effectively.

This book provides the ancient spiritual principles from the East, as taught by Paramhansa Yogananda, for cultivating qualities and attitudes needed for success; and practical methods for marketing efficiency from the West. With this meeting of Eastern spiritual principles with Western methods of efficiency, we can achieve greatness.

This book is divided into four parts: 1) Magnetize Success 2) Manifest a Vision 3) Share Inspiration and 4) Market Your Purpose.

Within each chapter there are practice exercises to help you successfully apply these principles, and begin, right then and there, to practice marketing your endeavor. By doing the exercises, you will create an experience that will hasten your learning through direct experience. Furthermore, the benefits of the exercises are scientific. Why not at least test them in the laboratory of your own life, applied to your own creative endeavor? In this way, the book becomes your own experience. Your own insight will help make what you are learning more meaningful, and your participation will solidify all you are learning. 

The time for light to spread across the earth through open and willing channels is now.

Review or purchase Kindle on Amazon.