How to Do Marketing Research: Basics for Beginners

Research can tell you what is most important to your target audience. There are things you can personally identify about your target audience, but marketing research can augment your observations with clear, unbiased information. Even a little research can help you learn something new about your audience. For example, the audience may deeply care about something that [...]

How to Write a Fundraising Proposal: Template for Nonprofits

What is a Fundraising Proposal?  An application or proposal submitted to a foundation that provides nonprofit organizations with the resources necessary to fund programs for positive change. Fundraising Tips: Before Getting Started Understand the field of fundraising and how others have achieved their success. Most fundraising resources comes from individual sources, and the relationships built [...]

Sample Marketing Research Survey Questions for Creating a Strong Message or Brand

An important part of any nonprofit’s marketing plan includes surveying the target audience. Surveys are an integral part of informed marketing research because they help you to get a well-rounded picture of your target audience and what they will or will not like about your marketing campaign. Surveys are a wonderful tool to measure your [...]

Donor Letter Sample

A donor letter is written to encourage your followers to offer energy back for energy received. Donor letters are important for reaching out and gaining support from those who you have been building a relationship with over time, through content marketing. Donor Letter Template: [Logo and Business Header] [Name of Organization & Contact Information] To: Name [...]

How to Write a Donor Letter for Fundraising

The following is a template on writing a highly effective donor letter or fundraising message. It incorporates recommendations from some of the top marketing and fundraising consultants in the business. To be successful at fundraising, you need a strong will, an affirmation for success, and the consciousness of abundance. Money represents a flow of energy. Fundraising, [...]