How to Cultivate Relationships on Social Media

Social media engagement is the cultivation of your relationships with the people that engage with you on social media. Why is it important to periodically check on your social media sites to be sure posts appear properly when using a tool like Buffer? Each social media site has a different culture that you need to [...]

How to Get Setup and Stream a Facebook Live Video

Tips for getting setup to stream a Facebook LIVE video. Why Use Facebook Live? Per Facebook’s figures, on average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos. Part 1) Setting Up Your Facebook Live Event Have a [...]

Social Media Tips Strategy for Getting Started

Social media is a wonderful way to reach new people. With an estimated 3 billion people online by 2020, we have great potential! We use social media because we have a unique opportunity to share with millions of people across the Internet. In fact, it’s been estimated that 4.75 billion pieces of content, including photos, videos, [...]

How to Get Media Coverage

Great media coverage is possible. With the right planning, marketing strategy, and newsworthy messaging, your story can reach millions. To write a good press release, first create an attention-grabbing headline, followed by a sharp lead paragraph that states very quickly the who, what, where, when, and why of the press release. In the second or third paragraphs, [...]

How to Host a Successful Webinar Online

Webinars are a great way to share with others the information and knowledge that you have gained in your area of service. It is a wonderful way to expand and improve our capabilities and skills by sharing even the smallest tips that can create the biggest impact. Here are some webinar host or online class streaming programs: [...]

Sharing Hope in Times of Need Using Social Media for Good

How can we share hope on social media in times of need? People often ask how social media can be used for more than just sharing recipes or the latest moods. They also wonder how they can become more enthusiastic about posting on social media. The key is to share joy, to share light, to share [...]

How to Measure a Marketing Plan’s Success

Improve your content marketing plan so that you can be the most effective even with least resources. Marketing plan evaluations are essential because they provide you with unbiased results about what you are doing that is effective. Evaluations require thinking about what variables you want to measure that show what has been effective. The variables [...]