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Great media coverage is possible. With the right planning, marketing strategy, and newsworthy messaging, your story can reach millions. To write a good press release, first create an attention-grabbing headline, followed by a sharp lead paragraph that states very quickly the who, what, where, when, and why of the press release. In the second or third paragraphs, [...]

How can we share hope on social media in times of need? People often ask how social media can be used for more than just sharing recipes or the latest moods. They also wonder how they can become more enthusiastic about posting on social media. The key is to share joy, to share light, to share [...]

Research can tell you what is most important to your target audience. There are things you can personally identify about your target audience, but marketing research can augment your observations with clear, unbiased information. Even a little research can help you learn something new about your audience. For example, the audience may deeply care about something that [...]

If you are a believer in the age-old saying, "a picture is worth a thousand words," then you will definitely want to learn more about the ever-increasing online marketing tool of VLOGing (video blogging). Video blogs can build connections with your audience unlike any other online network. Thus, it is of increasing importance to learn to [...]

What is a Fundraising Proposal?  An application or proposal submitted to a foundation that provides nonprofit organizations with the resources necessary to fund programs for positive change. Fundraising Tips: Before Getting Started Understand the field of fundraising and how others have achieved their success. Most fundraising resources comes from individual sources, and the relationships built [...]