Social media engagement is the cultivation of your relationships with the people that engage with you on social media. Why is it important to periodically check on your social media sites to be sure posts appear properly when using a tool like Buffer? Each social media site has a different culture that you need to [...]
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How to Get Setup and Stream a Facebook Live Video
Tips for getting setup to stream a Facebook LIVE video. Why Use Facebook Live? Per Facebook’s figures, on average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos. Part 1) Setting Up Your Facebook Live Event Have a [...]
Social Media Tips Strategy for Getting Started
Social media is a wonderful way to reach new people. With an estimated 3 billion people online by 2020, we have great potential! We use social media because we have a unique opportunity to share with millions of people across the Internet. In fact, it’s been estimated that 4.75 billion pieces of content, including photos, videos, [...]
How to Get Media Coverage
Great media coverage is possible. With the right planning, marketing strategy, and newsworthy messaging, your story can reach millions. To write a good press release, first create an attention-grabbing headline, followed by a sharp lead paragraph that states very quickly the who, what, where, when, and why of the press release. In the second or third paragraphs, [...]
Sharing Hope in Times of Need Using Social Media for Good
How can we share hope on social media in times of need? People often ask how social media can be used for more than just sharing recipes or the latest moods. They also wonder how they can become more enthusiastic about posting on social media. The key is to share joy, to share light, to share [...]
How to Do Marketing Research: Basics for Beginners
Research can tell you what is most important to your target audience. There are things you can personally identify about your target audience, but marketing research can augment your observations with clear, unbiased information. Even a little research can help you learn something new about your audience. For example, the audience may deeply care about something that [...]
How to Create Video Content and Why
If you are a believer in the age-old saying, "a picture is worth a thousand words," then you will definitely want to learn more about the ever-increasing online marketing tool of VLOGing (video blogging). Video blogs can build connections with your audience unlike any other online network. Thus, it is of increasing importance to learn to [...]
