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How to Get Setup and Stream a Facebook Live Video

Tips for getting setup to stream a Facebook LIVE video. Why Use Facebook Live? Per Facebook’s figures, on average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos. Part 1) Setting Up Your Facebook Live Event Have a [...]

Social Media Tips Strategy for Getting Started

Social media is a wonderful way to reach new people. With an estimated 3 billion people online by 2020, we have great potential! We use social media because we have a unique opportunity to share with millions of people across the Internet. In fact, it’s been estimated that 4.75 billion pieces of content, including photos, videos, [...]

How to Get Media Coverage

Great media coverage is possible. With the right planning, marketing strategy, and newsworthy messaging, your story can reach millions. To write a good press release, first create an attention-grabbing headline, followed by a sharp lead paragraph that states very quickly the who, what, where, when, and why of the press release. In the second or third paragraphs, [...]

How to Do Marketing Research: Basics for Beginners

Research can tell you what is most important to your target audience. There are things you can personally identify about your target audience, but marketing research can augment your observations with clear, unbiased information. Even a little research can help you learn something new about your audience. For example, the audience may deeply care about something that [...]