How to Measure a Marketing Plan’s Success

Improve your content marketing plan so that you can be the most effective even with least resources. Marketing plan evaluations are essential because they provide you with unbiased results about what you are doing that is effective. Evaluations require thinking about what variables you want to measure that show what has been effective. The variablesContinue reading “How to Measure a Marketing Plan’s Success”

How to Create Video Content and Why

If you are a believer in the age-old saying, “a picture is worth a thousand words,” then you will definitely want to learn more about the ever-increasing online marketing tool of VLOGing (video blogging). Video blogs can build connections with your audience unlike any other online network. Thus, it is of increasing importance to learn toContinue reading “How to Create Video Content and Why”

Sample Marketing Research Survey Questions for Creating a Strong Message or Brand

An important part of any nonprofit’s marketing plan includes surveying the target audience. Surveys are an integral part of informed marketing research because they help you to get a well-rounded picture of your target audience and what they will or will not like about your marketing campaign. Surveys are a wonderful tool to measure yourContinue reading “Sample Marketing Research Survey Questions for Creating a Strong Message or Brand”