Over the past 10 years, I have developed an expert social media marketing strategy based on content marketing: the sharing of inspiring, educational, helpful content on social media to build a network and brand.
Content marketing is 4x more successful than other marketing approaches. It is part of a greater system which includes search engine optimization, advertising, email marketing, and website development. It relies on the use core values that speak to the heart of the audience, and builds a relationship with people based on shared values. These values are depicted within the language and feeling evoked by your brand imagery, messaging, and voice.
Our branding and envisioning workshops are especially helpful for creating a content marketing plan.
Below are examples of social media marketing successes as well as educational handouts for your own learning and growth.
Social Media Handouts
- Guide to Social Media
- Sharing Hope in Times of Need with Social Media
- Prioritizing Goals
- Glossary of Terms
- Frequently Asked Marketing Questions
- Sharing a Story
- YouTube Handout
- Twitter Handout
- Pinterest Guide
- Photo-Quotes Handout
- Instagram Mini-Guide
- Google Plus Handout
Social Media Webinars
View on YouTube.
From 0 to over 30,000 likes in one year for the Finding Happiness Movie. Use of happiness content marketing strategy and less than $500 per month budget for advertising.
From 9,000 (mostly India) to over 44,000 likes in one year using content marketing strategy. For the worldwide spiritual organization called Ananda.
Most popular Beginners’ Pinterest lecture on YouTube:
Pinterest follower accounts built up to over 500 followers without paid advertising in one year:
Increased subscribers by 2,000 in one year for Ananda, worldwide spiritual organization. Including SEO, revamped playlists, and income-generating features setup.
Managed nearly 40,000 followers Twitter account for Spiritual Teacher, Paramhansa Yogananda.
Four-month-old Instagram account with no paid advertising.